CollectionBarbie
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Dream it, wear it, be it. The Reebok x Barbie collection is inspired by chasing your dreams and reaching your fullest potential.
"It’s so special to work with an iconic brand like Barbie that boasts a decades-long legacy in helping break down barriers for women. We’re thrilled to be collaborating with both Barbie and its Barbie Dream Gap Project to highlight and address the gap hindering Black and Brown girls from reaching their full potential, specifically within the footwear industry. Our partnership aims to inspire young girls to pursue their dreams with confidence because we know when you can see it, you believe you can be it. By leveraging the power of Barbie and Reebok’s iconic influence, we aspire to create opportunities that empower the next generation of women within the footwear industry.”
-Portia Blunt, Reebok Senior Vice President of Global Product
Reebok x Barbie Collaboration
Hi Barbie! It’s time to build your Barbie Dream Life (in addition to your Barbie Dream House, of course). Get all dressed up in the latest collection featuring sneakers and clothing inspired by achieving your dreams. Designed in collaboration with the Barbie Dream Gap Project, this collection aims to highlight and close the dream gap, a social phenomenon where girls, starting at age five, begin to develop self-limiting believe that they’re less intelligent and capable as their male counterparts. The styles are designed to empower girls and women to go after their dream jobs, from product designer to marketer to CEO, especially in the footwear industry where Black and Brown women are underrepresented.
Built for kids and adults, the Barbie x Reebok product collection features a bold and vibrant assortment that fuses Barbie’s iconic branding from Mattel and color palettes with fan-favorite Reebok silhouettes and styles. Here, Reebok x Barbie believes you can do anything you set your mind to with bold, feminine flair. But sorry to all the Kens out there who want in—most of these styles are for Barbie only.
For Stylish Barbies
For the Barbies who put fashion first, shop Reebok x Barbie Club C Extra platform sneakers with debossed and glossy Barbie ‘B’s’, shiny mesh details and light pink accents. Or, for a more retro basketball look, lace up Reebok x Barbie BB 4000 II sneakers featuring black suede, patent leather side stripes, embroidered branding and contract midsole stitching. Both classic sneakers are available in women’s, kids’ and toddler sizing. Pair these kicks with anything in your closet to add some oomph or round out the ‘fit with matching apparel from the Reebok x Barbie collaboration.
For Sporty Barbies
For the Barbies who love to run and be physically active, shop Reebok x Barbie FloatZig 1 Running Shoes with bold, hot pink fashion and embossed foiled branding. The FloatZig 1 features performance Floatride Energy foam in the iconic ZigTech technology midsole, providing cushioning and energy return in a lightweight package. Available in unisex adult sizing with additional Zig Dynamica 2.0 and Zig N’ Glow options available for kids and toddlers. These running shoes are designed for you to run toward your dreams. Complete the athletic look with Reebok x Barbie tanks, track jackets, bike shorts, track pants, leggings, hoodies, T-shirts and crop tops.