FAST FACTS WITH ANUEL AA 

Learn more about Reebok’s partner, Puerto Rican rapper and music superstar Anuel AA. Reebok sat down with him to chat about his design inspiration, sense of style, fans, upcoming tour and more.

This is your first apparel and footwear signature collection drop with Reebok - What are some of the reasons that made you want to be part of the Reebok family? 
I wanted to be a part of a brand that cared about culture. Reebok has been a part of trend setting history like for example working with AI in a time when he was bringing the streets and culture to the mainstream. The brand developed something special that transcended sport and became a lifestyle. 

You’re known for your strong style. What are some of your go-to style rules and tips? 
My vision is not just to wear something, it is to style it and make it your own. Doesn’t matter what it is, if it’s rocking my chains and stuff or wearing my sunglasses, it is about staying true to myself and expressing who I am with no limitations or by thinking about what other people might say, be Real Hasta La Muerte. 

What is the inspiration behind this new signature collection? What product details are you most excited about in the product designs?   
I’m very excited for this collection. What inspired me was that I wanted it to be more than a product, I wanted it to be my story, mix classic elements and mix them with vibrant colors that reflect a positive outlook on life and style. We came up with something truly meaningful, something about my life that I think my fans will really connect with. 

What are some of your favorite Reebok products? 
I love the classics - Classic Leather Shoes and Vector Tracksuits. 

You have such a strong fan following. What message do you have for your fans? 
I wouldn't be here without each and every one of them. That energy, that loyalty, that's what keeps me pushing, keeps me making music for them. From the streets of Carolina to selling out arenas, this is all because of you. Thank you! 

You have an upcoming Tour in 2024, what are you most excited about for your Tour? 
The most exciting thing for me is connecting with my fans, feeling that crowd erupt when we step on stage and share the experience together. There's nothing like it. We are going to turn up every single night, make it a party and make it a celebration we won't forget. 

Any advice to share with aspiring artists? 
To all the aspiring artists out there, you feel that fire within you? Hold on to that. This industry ain't easy, there will be doubters, there will be setbacks, look at me. But if you believe in yourself and your music, keep grindin', keep hustlin'. Refine your craft, learn the game, but most importantly, stay true to yourself. That's what makes your voice unique, that's what will connect with the people. Let your passion guide you, and remember, nunca dejes morir el sueño y se “Real hasta la Muerte.”